Stance
Launched in 2009, Stance Socks is known for its unique, high-quality socks featuring bold designs and collaborations. The brand offers a variety of expressive styles, focusing on both fashion and functionality, to a worldwide audience that appreciates comfort and individuality.
I contributed to the Women's Fall 2014 catalog, wrote blog posts, collaborated across different departments within the Women's marketing team, and engaged with Stance's "Punks & Poets" to generate editorial content.
Stance Socks Women’s Fall 14’ Catalog
Stance's Women's Fall '14 catalog highlighted the places and stories of their female ambassadors. I worked with the creative team, authentically portraying each woman's life and passions.
The aim was to connect customers with these real-life muses, making them more than models but relatable faces of the brand. The catalog combined fashion with personal narratives, celebrating diversity and empowerment.
The catalog featured a curated selection of the autumnal styles. Viewers were able to explore various designs from snug ankle socks adorned with polka dots to striking knee-highs striped for impact.
Blogging
Covered the now-defunct 2014 Burgerama Records music festival, featuring bands from Black Lips to Beach Fossils. Backstage, I experienced the live energy and had the unique opportunity to gift Stance socks to the performers.